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The Branch

Posted on April 18 2016

The Branch Jewellery launched in 2003 by jewellery designer Wendy Pickard-Young. Since then they have developed a reputation for timeless style, bold design and originality. Wendy had a passion for jewellery from a young age. Her first necklaces were fashioned using acorns, string and whatever else caught her eye. From then on Wendy had a fascination with buttons and beads which lead to some ingenious and colourful creations. But it was after her travels as she got older that her creative tastes matured and she her instincts for sourcing high quality and beautiful natural materials really started to develop. What was intended as a holiday ended up changing her life. After requests from friends and family for her designs the seeds were planted to turn her hobby into a business.
The Branch jewellery brand are quite unique. They are famed for mixing Rosewood with other exquisite materials to produce stunning unique jewellery collections. All of their jewellery is produced in Indonesia using traditional methods by local craftsmen. Each piece has been predominantly hand-crafted using materials such as Rosewood, precious and non precious metals, semi-precious stones, crystals and even at times diamonds, carefully selected not only for quality but also with an eye to ethical sourcing and the welfare of the environment it has come from. Indonesia was the starting point of the branch and where a lot of inspiration of Wendy’s work comes from. There she was introduced to local experts and a selection of extremely talented craftsmen who together as a team they developed a workshop where the first The Branch designs were produced. This core team has remained the same and is now spread over two workshops which wendy visits at least twice a year. Here at Hoochie Mama we think no arm should be without a wooden bangle or two and The Branch certainly don’t disappoint.
Over the years, Wendy’s stunning designs have evolved an exceptional range of unique hand crafted jewellery that can be found on the pages of some of the world's most prominent fashion publications. And not to name drop but they have an extensive celebrity following including Gwyneth Paltrow, Beyonce and Claudia Schiffer. Now that’s quite a line-up! By many, including us here at Hoochie Mama, this brand is now considered as a leader in the worlds fashion and jewellery industry. Wendy’s designs know no bounds. She is often seen scribbling down ideas with her inspiration coming from everywhere and everything.
The quality of this jewellery collection is unrivalled. They are careful not to use any kind of chemicals on the wood they choose - no polish, varnish or colour stains. They like the wood to be completely natural - with nothing but beeswax to condition it. In particular these pieces are perfect for a fifth wedding anniversary gift as five is the year of wood. It’s definitely better (and more romantic) than the chopping board you were probably eyeing up! Ladies, start dropping hints to your partners so not to miss out on these truly stunning pieces.

Visit our blog to watch our exclusive interview with The Branch

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