Posted on March 01 2016
The story behind London based brand Cinderela B is truly charming. After buying a round the world ticket in 2006, British designer Rachel Jackson came home to launch the jewellery brand. Whilst on this trip she ventured to Brazil and their world famous carnival, where she fell in love with the energy, spirit, colours and glamour of the country. It was here that she came across Cinderela Brancante - a sassy brazilian woman from whom the label now takes its name. The amazing Cinderela also taught rachel a lot about the trade, taking her to bead shops and showing her how to craft beautiful pieces. She had a belief that you could do anything you want if you work hard enough. With this Rachel was inspired to pursue her dream and upon returning to the UK, Cinderela B was born in the vibrant Spitalfields in London. Starting with a small stall in Spitalfields market selling a few select pieces, the brand instantly took off thanks to the gorgeous and delicate designs which have been described as ‘a little less ordinary’.
It’s apparent that many of the designs have been inspired by Rachel’s travels and in particular South America, where the seeds were first planted for Cinderela B. From this brand you can find pieces inspired by brazilian nature, particularly insects. For example the hummingbird is their signature charm and part of their logo.
Hoochie Mama absolutely adores the Honey Bee Pieces they do. Not only is it a beautiful insect to look at but these pieces also aim to raise awareness of the Honey Bee which helps support our eco-system and have been reported to be dying out in recent years. If insects aren’t your thing then you can’t go wrong with the amazing pineapple earrings that shimmer and sparkle in the light. They also do a fabulous Pineapple necklace so you can have that tropical feeling all year round!This jewellery is something that you can’t find on the high-street, it is unique and slightly unusual whilst remaining totally adorable and sassy at the same time. Also everything in this collection is made and sourced in the UK something that we know the Hoochie Mama customer loves.
Over recent years this Cinderella B has gone from strength to strength and it’s no surprise why. It appears that we aren’t the only ones totally in love with this brand, recently they were selected by Goldsmiths to feature in a Best of British campaign, showing that there is nothing this little London studio can’t do if they set their mind to it, just as Cinderela Brancante said herself.
This brand is a favourite here at Hoochie Mama and we recommend it as a perfect gift purchase. So whether it’s for your wife, partner or best mate, you can’t go wrong with a good bit of bling. After all every girl should be draped in gorgeous shimmering pieces head to toe so why not treat yourself or a friend? You can thank us later.
Visit our blog to watch our exclusive designer interview with Cinderela B