What is a Hoochie Mama?
fe·male (ˈfiːmeɪl) : redefined
Alluring and vivacious, classic and confident, she knows what she wants and works hard to get it. Her wardrobe mimics her life, exciting and fun and sprinkled with colour, luxury, gold and glamour.
She loves the best things in life – music, people, good times and sparkle.
Confident, colourful, daring and fun. She’s pretty awesome.
Hoochie Mama is the multi brand accessories store that champions independent designers and brings a sophisticated twist to classic bling.
Our love for jewellery led us to create our own range that sits snugly alongside a curated selection of British accessories, all designed to be cherished and admired.
We believe in the joy of giving and receiving items you can love for more than one season.
Step into our online store to discover new and exciting designers that challenge convention. We love fashion, but we’re not slaves to it. We’re not cheap or nasty, but we’re no wallflower either.
We are Hoochie Mama.
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Katrina Urwin - Owner & Designer - Hoochie Mama
As a teenager Katrina had two choices - join the RAF or go to art college. The creative in her won and she chose the latter.
A northern soul at heart, on completing her degree in Fashion Promotion she moved to Manchester for the disco scene. From here she went on to spend a decade in the fashion industry working in business networking, events, ecommerce, and pop up shops before making the break to do her own thing.
After 3 years of building and running Hoochie Mama - an online accessories boutique that specialises in unique British designers - it was time for her inner creative to rear it’s head again and create her own brand of accessories. Designed in Manchester and hand carved in Kent, Hoochie Mama accessories are inspired by the history and diversity of Great Britain.